What counts as personal data
Anything that can identify someone-directly or indirectly-falls under the law. That includes basic contact details, financial data, or more sensitive categories like health information.
Rights customers have over their information
Individuals can ask how their data is being used, request changes, or even ask for its removal when it’s no longer needed.
Consent and fair collection rules
Organizations must clearly explain why data is collected and get meaningful consent before using it. Vague, blanket permissions are no longer acceptable.