As businesses strive to deliver more convenience and better user experiences, customer privacy can be at risk as:
- Easier access to personal data increases vulnerability to breaches.
 - Simplified user experiences can lead to over-sharing and diminished data control.
 - Automated data collection practices may obscure the extent and purpose of information gathered.
 
Businesses need to find a middle ground that ensures greater convenience and customer satisfaction without compromising the security of sensitive information. This calls for a strategic framework, one that quantifies.